5 Ways To Hire Freelancer

Freelancer

1. Bad Writing Looks Unprofessional

Copy confused with poor grammar, typos, and lost punctuation says one thing about your company, and that is ‘careless’. If you could not be worried to spell check, your customers will ask(question) your attitude to your business and in change, them. How are they supposed to the thought that you will pay attention to detail in other states of your work?

It’s great to take the time to ensure that your copy is always on-point and well-written. It is, later all, the public view of your brand. 81% of buyers conduct online research before moving big purchases, which means they will be holding you out. It is so vital to question yourself every time you or someone else produces content for your brand: if I were a customer, would I be surprised by this?

Given how basic quality copy is, a lot of companies will vet freelance writers till they find one who really ‘gets’ them. This can be both times consuming and expensive. One solution to that problem is to hire a writer using a freelance writing platform(place) that has tested its writers on their skills and knowledge.

2. You Are Too Close To Your Business

This is especially true of tech companies and specialists. You may be a master in your field, but it’s important to learn that for the most part, your customers would not be. You can rabbit on about ‘carrier aggregation’ this and ‘dynamic tessellation’ that, but do not expect your customers to hang around. Remember that 43% of people admit to only reading through content so few will take the chance to read it in depth. If they do not know what you’re going on about, they will get someone else – likely a competitor – who will explain it in terms they understand.

From a tiny startup to a large business, every type of company can benefit from using a great writer. A professional freelance copywriter is an absolute solution to your over-complication woes. They are adept at grasping meaty concepts and presenting them in a clear, logical way – minus all the industry jargon. Not sure if this fits you? Get someone you know (a layperson) to read your content and see if they can truly explain what you do. You may be surprised.

3. Skilled Writers Are Great Timesavers

“Yes, I’m dying to write that blog post, just as soon as I have finished this filing/watered the bushes, had my lunch/paid these invoices.” Sound familiar? For many who are busy trying to actually manage a business, there is little time to post on company messaging and content marketing. In fact, your point is almost certainly better spent elsewhere. There is an increasing number of companies attending to improve their marketing efforts through quality copy, as reflected in the forecast that by 2019, content marketing will be a $300 billion dollar industry.

Creating a carefully written, insightful, error-free piece of copy needs some time and quiet to get your head down. That’s what freelance writers are experts at, often working from home or a local cafe where people are free from the distractions of a typical workplace. They can complete in one hour what would take you weeks in irregular stole moments to achieve. So work to your strengths, and hire an expert copywriter to work on theirs.

4. They Get Results

Copywriters are not really ‘good at writing’. That are also masters in the art of seduction. According to Econsultancy, only about 22% of businesses are satisfied with their growth rates. Copywriting is as much about sales as it is about expressive, fanciful wording. Because at the end of the day, the main goal of your words should be to get your users to take action. To do this, you need to elicit some kind of emotional answer: be it excitement, joy, or fear of missing out.

Text that bores the pants off people fails to satisfy, or is poorly written will not achieve this. Digital traffic, such as online stores, especially need to take note. It is easy to get a place up as an e-commerce merchant using modern programs like Shopify or WooCommerce, but it’s a lot harder to build a compelling brand that’s going to take you all the way. What hovers successful businesses alone in a sea of competition is their branding – which includes your tone of voice.

Holding a compelling tone of speech that actually speaks your audience’s language can be challenging, but it is what copywriters are expert at. Amazing even practice in a particular style: whether direct, playful, or witty. Finally, it all comes down to building landing pages and product descriptions that will change and convert – not to mention what search engines will lap up. A well-written result page is in effect your sales pitch, working for you day and night.

Your clients do not have the opportunity to touch and feel your product in person, so they need a little extra moving. Copy-pasting a manufacturer’s information is not complete (it’s also bad for SEO because you can guarantee others have done the same). Y'all need real words, real thoughts, and real writing if you want to make that sale.

Expert copywriters have also learned the art of optimizing content for SEO, which is eventually what’s going to help you get companies in the first place. 72% of marketers say that relevant content production was their most powerful SEO tactic. Doing keyword analysis, it’s possible to recognize which words and idioms you need to target to generate the right audience. But running them skillfully into physical-sounding copy is very harder than you might think.

5. You Get More For Your Money

There is serious more value to be had in choosing a freelancer over an agency writer. Why? Well firstly, a freelance writer is working their own business, and as such, they will strive to exceed your expectations in order to work with you again. With company writers, sometimes there is no greater fixed interest since the work is always coming in. Those writers just want to get the job done and pass on.

As so, it often pays to have a direct relationship with your writer, willingly than going through a broker. You can communicate precisely what you need to focus on – from specific keywords to your brand’s voice and following. Hiring freelance writers are fast and easy here at FreelanceWriting.com. If you are not quite sure what you are looking for, why not sign up and see how easy it is to be matched to a professional writer?

Ever remember that your content is a direct reflection of your business. It is your customers’ first frame of reference. Great copywriting can perform or break you, and it really does pay to get it finished – far more than the cost of hiring a copywriter in the first place. So hold yourself to a higher standard, and switch to a freelance copywriter attendant time you find yourself working over the keyboard.