5 Reasons Why Your Business Absolutely Needs SEO

1. Organic Search Is Common Often the Primary Source of Website Traffic

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Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete conversion or engagement.

As marketers know, Google holds a significantly larger portion of the search market than rivals like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t give to a brand’s visibility — they do — it’s just that Google owns nearly 75 percent of the overall search market. It’s the clear-cut lead and thus its guidelines are important to follow.

But the remaining 25 percent of the market held by other engines is obviously valuable to brands, too.

Google, being the usually visited website in the world (as well as specifically in the United States), also appears to be the most popular email provider in the world (with more than 1 billion users). Not to suggest YouTube is the second biggest search engine.

We know that a clear preponderance of the world that has access to the internet is hitting Google at least once a day to get information.

Being highly visible as a trusted source by Google and other search engines are always going to work in a brand’s favor. Quality SEO and high-quality website take brands where.

2. SEO Builds Trust & Credibility

The goal of an experienced SEO is to build a strong foundation for a beautiful website by a clean, effective user experience that is easily discoverable in search with gratitude to the trust and credibility of the name and its digital properties.

Many elements go into building authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over the past as a result of elements like:

• Quality backlink profiles.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.

But establishing that police will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility late — just like real life. Authority is earned and built over time.

Establishing a name as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that enables customers to trust a brand.

3. Good SEO Also Means a Better User Experience(activity)

Everyone wants real organic rankings and maximum clarity. Few understand that optimal user activity is a big part of getting there.

Google has seen how to interpret a favorable or unfavorable user experience, and positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s continuing to be a puzzle. And performance will suffer.

A clear case of building a strong user experience is how Google has converted more and more of an answer engine offering the desired-after information immediately on the SERPs (search engine results pages) for users.

The purpose of that is giving users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates an actual user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Enhanced Engagement, Traffic & Conversions

With the rise and increasing domination of mobile traffic, local search has grown a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a particular vicinity, so people can find you quickly and easily, placing them one step closer to a transaction.

Local optimizations focus on particular towns, cities, regions, and even states, to build a viable medium for a brand’s message on a local level.

SEO pros do this by optimizing the brand’s website also its content, including local references and backlinks, as well as local listings relevant to the position and business sector a brand belongs to.

To increase engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media forms as a start.

There should also be strong stress on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the activity.

5. SEO Impacts the Buying Cycle

Customers do their analysis. That’s one of the biggest advantages of the internet from a user perspective.

Using SEO tactics to deliver your message for good deals, groundbreaking products and/or services, and the importance and dependability of everything you offer customers decree be a game changer.

It will also surely impact the buying cycle in a certain way when done right.

Brands must be visible in the areas people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the solutions, and the companies providing those answer.