5 Effective SEO Tips and Tricks to Help You Make Deals While You Sleep

SEO Tips And Tricks

1. Start With a Keyword Strategy

Keyword research is important because it shows the exact search phrases that people are typing in to find your product or service. Your goal here is to optimize for the most effective keywords so that you can reach the most people searching for businesses like yours.

Google’s Keyword Planner is free to do and shows you Google’s own data, which does sense because you’re optimizing your site for Google.

You can use this tool to determine what people are searching for and how often. The search volume measures make it easy for you to focus on keyword phrases that get the most search traffic.

To start, sign in with your Google account and then just enter a keyword phrase. The tool will show you other similar keywords that people are using and you can then a selection of the highest volume keywords most relevant to your business that you can target or aim at your website.

2. Analyze Your Opponent's Backlinks

Asides of keyword research, another important task you need to do is perform a backlink analysis of your opponents. Backlinks are one of the important ranking factors in SEO and a backlink analysis will allow you to see where your opponents are getting their links from, to better inform where you get your own.

Are all using guest blogging to build their brand? A backlink analysis order shows you correctly where they’re guest posting.

Are they taking reviews from bloggers that you do not know about? A backlink analysis will reveal which sites your opponents are getting reviews and links from.

Who else is linking to your competitors? A backlink review will reveal a list of sites that you can also reach out to for link building.

The excellent tool for this is Monitor Backlinks. As well as monitoring your own backlinks, you can also monitor the backlinks of your opponents—all you have to do is enter their domains under the Opponents tab.

Then, you will be able to see their full backlink profile, ordered by most recent.

Rows highlighted in the green show your domains that you also have a backlink from so you would not target them again.

The greatest thing about Monitor Backlinks is once you have entered your opponents’ domains, their backlinks will be automatically monitored on an ongoing basis and you will be informed whenever they acquire new backlinks.

You can then try these backlink opportunities yourself to keep up with your opponent—without having to manually check up on how their links are going.

3. Link Internally

Building internal links provide your SEO with a helpful little boost and are often overlooked in support of building external links from other sites. But, linking internally between pages on your own website can be a big opportunity to drive link juice to your most important pages so that all rank higher in the search engines.

Check own keyword rankings on Monitor Backlinks to see what content is ranking and what could apply a boost with internal links.

Below the Keywords tab, if you scroll down past the graphs, you will be able to see the specific keywords you are ranking for and your position for each. I recommend sorting your Position from highest to lowest to see at a glimpse what you are already doing well for, and then work your way down.

Maybe, for example, you have an article that is ranking fifth and you want to boost it higher. Or perhaps a page is at the top of the second page and you want to read it the push it needs to get onto the first page.

Attempt adding internal links to those pages from the higher-performing pages on site. The power from your high-ranking pages will pass to your lower-ranking ones, and might be just adequate link juice to boost its rankings in SERPs.

4. Start (and Keep Up) a Blog

Businesses that blog takes an average of 43% more pages indexed in the search engines and others also have a 97% higher volume from inbound links (on average) compared to businesses that do not.

Blogging also increases the number(amount) of pages on your site, which increases the potential for internal links and bringing more external links. People that have been blogging for years are very difficult to displace in the search engines because they have built up an index of content and they keep getting more links to that each day.

By analyzing, their nearest opponent has under 40,000 backlinks.

So how do you get links to your website from blogging? Hither is a few tips, tricks and tactics:

1. Spend time creating very useful content that’s better than everything other out there. Then do email outreach to promote your article to audiences.

2. Build connections with other bloggers by commenting on their blogs and sharing their articles. Other bloggers love it when others engage with their content. Do this daily and eventually, they will become curious about who you are and check out your blog, too.

3. When you are starting out, find other blogs and communities where your victim audience is already hanging out. Guest post on those blogs daily and participate in those communities. Guest posting will provide links to your site but more importantly, it will let other people find out about you. If you are creating great content, people will link to your articles without you asking them to.

5. Build Brand Awareness and Publicity

Most influencers and well-known names(brands) get lots of natural links, and some do not even bother with link building. Building brand knowledge and publicity can be a powerful way to get natural links to your site and dominate the search engines.

Here are a few thoughts that might be deserving of pursuing:

Host events and send out press releases

Events usually attract links, and you can promote your event to the local media by issuing press releases. Look for local journalists that cover events similar to yours and give them a copy of your press release. If you have the budget, you also submit your press release to a distribution service like PR Newswire.

Build Relationships With Influencers

Influencers distribute content on high-quality sites and often link to each other’s content. Build relationships with influencers by linking to and dealing their content on your own blog and social platforms, as well as engaging them in conversation on social media.

If you are also creating awesome content, then they may also link to you.

Participate in Communities with your Target Audience

Participating in conferences and other communities might not score you direct links, but it’s a great way to build relationships with the target audience. Besides the active members in the community that interest with you, you’ll also get exposure to a very larger audience of people who are quietly reading posts in the community.